{"id":2542,"date":"2025-09-23T09:40:54","date_gmt":"2025-09-23T07:40:54","guid":{"rendered":"https:\/\/nearbygroup.it\/services\/idea\/"},"modified":"2026-05-12T09:59:24","modified_gmt":"2026-05-12T07:59:24","slug":"idea","status":"publish","type":"page","link":"https:\/\/nearbygroup.it\/de\/services\/idea\/","title":{"rendered":"Produktkonzeption"},"content":{"rendered":"<p class=\"p1\">Unser Ziel ist es, unsere Kunden dabei zu unterst\u00fctzen, erste Ideen in strukturierte Produktkonzepte umzuwandeln. In dieser Anfangsphase werden funktionale Ziele, die \u00e4sthetische Ausrichtung, die Marktpositionierung und die Entwicklungsziele klar definiert und damit eine solide Grundlage f\u00fcr die nachfolgenden Phasen der Konstruktion und Industrialisierung geschaffen. Durch strukturierte Brainstorming-Sessions und die Erarbeitung von Produktbriefswerden abstrakte Ideen in klare und umsetzbare Projektrahmen \u00fcberf\u00fchrt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unser Ziel ist es, unsere Kunden dabei zu unterst\u00fctzen, erste Ideen in strukturierte Produktkonzepte umzuwandeln. In dieser Anfangsphase werden funktionale Ziele, die \u00e4sthetische Ausrichtung, die Marktpositionierung und die Entwicklungsziele klar definiert und damit eine solide Grundlage f\u00fcr die nachfolgenden Phasen der Konstruktion und Industrialisierung geschaffen. Durch strukturierte Brainstorming-Sessions und die Erarbeitung von Produktbriefswerden abstrakte Ideen [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nearbygroup.it\/de\/services\/idea\/\">Weiterlesen&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2543,"parent":2534,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"page-templates\/single-service-page.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2542","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produktkonzeption f\u00fcr Sportartikel | Nearby Group<\/title>\n<meta name=\"description\" content=\"Strukturierte Produktkonzeption f\u00fcr Sportartikel und technische Komponenten. Von der ersten Ideenfindung bis zu einem klaren und umsetzbaren Entwicklungsrahmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nearbygroup.it\/de\/services\/idea\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktkonzeption f\u00fcr Sportartikel | Nearby Group\" \/>\n<meta property=\"og:description\" content=\"Strukturierte Produktkonzeption f\u00fcr Sportartikel und technische Komponenten. Von der ersten Ideenfindung bis zu einem klaren und umsetzbaren Entwicklungsrahmen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nearbygroup.it\/de\/services\/idea\/\" \/>\n<meta property=\"og:site_name\" content=\"NearBy Group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T07:59:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nearbygroup.it\/wp-content\/uploads\/2025\/10\/idea-nearby.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/services\\\/idea\\\/\",\"url\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/services\\\/idea\\\/\",\"name\":\"Produktkonzeption f\u00fcr Sportartikel | Nearby Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/services\\\/idea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/services\\\/idea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nearbygroup.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/idea-nearby.jpg\",\"datePublished\":\"2025-09-23T07:40:54+00:00\",\"dateModified\":\"2026-05-12T07:59:24+00:00\",\"description\":\"Strukturierte Produktkonzeption f\u00fcr Sportartikel und technische Komponenten. Von der ersten Ideenfindung bis zu einem klaren und umsetzbaren Entwicklungsrahmen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/services\\\/idea\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nearbygroup.it\\\/de\\\/services\\\/idea\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/services\\\/idea\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nearbygroup.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/idea-nearby.jpg\",\"contentUrl\":\"https:\\\/\\\/nearbygroup.it\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/idea-nearby.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/services\\\/idea\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dienstleistungen\",\"item\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Produktkonzeption\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/\",\"name\":\"NearBy Group\",\"description\":\"Products for Active and Mindful People\",\"publisher\":{\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/#organization\",\"name\":\"Nearby Group\",\"url\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/nearbygroup.it\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Logo-Nearby-Group.jpg\",\"contentUrl\":\"https:\\\/\\\/nearbygroup.it\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Logo-Nearby-Group.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nearby Group\"},\"image\":{\"@id\":\"https:\\\/\\\/nearbygroup.it\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/nearby-group\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Produktkonzeption f\u00fcr Sportartikel | Nearby Group","description":"Strukturierte Produktkonzeption f\u00fcr Sportartikel und technische Komponenten. Von der ersten Ideenfindung bis zu einem klaren und umsetzbaren Entwicklungsrahmen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nearbygroup.it\/de\/services\/idea\/","og_locale":"de_DE","og_type":"article","og_title":"Produktkonzeption f\u00fcr Sportartikel | Nearby Group","og_description":"Strukturierte Produktkonzeption f\u00fcr Sportartikel und technische Komponenten. Von der ersten Ideenfindung bis zu einem klaren und umsetzbaren Entwicklungsrahmen.","og_url":"https:\/\/nearbygroup.it\/de\/services\/idea\/","og_site_name":"NearBy Group","article_modified_time":"2026-05-12T07:59:24+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/nearbygroup.it\/wp-content\/uploads\/2025\/10\/idea-nearby.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nearbygroup.it\/de\/services\/idea\/","url":"https:\/\/nearbygroup.it\/de\/services\/idea\/","name":"Produktkonzeption f\u00fcr Sportartikel | Nearby Group","isPartOf":{"@id":"https:\/\/nearbygroup.it\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nearbygroup.it\/de\/services\/idea\/#primaryimage"},"image":{"@id":"https:\/\/nearbygroup.it\/de\/services\/idea\/#primaryimage"},"thumbnailUrl":"https:\/\/nearbygroup.it\/wp-content\/uploads\/2025\/10\/idea-nearby.jpg","datePublished":"2025-09-23T07:40:54+00:00","dateModified":"2026-05-12T07:59:24+00:00","description":"Strukturierte Produktkonzeption f\u00fcr Sportartikel und technische Komponenten. Von der ersten Ideenfindung bis zu einem klaren und umsetzbaren Entwicklungsrahmen.","breadcrumb":{"@id":"https:\/\/nearbygroup.it\/de\/services\/idea\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nearbygroup.it\/de\/services\/idea\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/nearbygroup.it\/de\/services\/idea\/#primaryimage","url":"https:\/\/nearbygroup.it\/wp-content\/uploads\/2025\/10\/idea-nearby.jpg","contentUrl":"https:\/\/nearbygroup.it\/wp-content\/uploads\/2025\/10\/idea-nearby.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/nearbygroup.it\/de\/services\/idea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nearbygroup.it\/de\/"},{"@type":"ListItem","position":2,"name":"Dienstleistungen","item":"https:\/\/nearbygroup.it\/de\/services\/"},{"@type":"ListItem","position":3,"name":"Produktkonzeption"}]},{"@type":"WebSite","@id":"https:\/\/nearbygroup.it\/de\/#website","url":"https:\/\/nearbygroup.it\/de\/","name":"NearBy Group","description":"Products for Active and Mindful People","publisher":{"@id":"https:\/\/nearbygroup.it\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nearbygroup.it\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/nearbygroup.it\/de\/#organization","name":"Nearby Group","url":"https:\/\/nearbygroup.it\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/nearbygroup.it\/de\/#\/schema\/logo\/image\/","url":"https:\/\/nearbygroup.it\/wp-content\/uploads\/2021\/09\/Logo-Nearby-Group.jpg","contentUrl":"https:\/\/nearbygroup.it\/wp-content\/uploads\/2021\/09\/Logo-Nearby-Group.jpg","width":300,"height":300,"caption":"Nearby Group"},"image":{"@id":"https:\/\/nearbygroup.it\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/nearby-group"]}]}},"_links":{"self":[{"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/pages\/2542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/comments?post=2542"}],"version-history":[{"count":4,"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/pages\/2542\/revisions"}],"predecessor-version":[{"id":3488,"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/pages\/2542\/revisions\/3488"}],"up":[{"embeddable":true,"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/pages\/2534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/media\/2543"}],"wp:attachment":[{"href":"https:\/\/nearbygroup.it\/de\/wp-json\/wp\/v2\/media?parent=2542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}